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Archive for the ‘Search Engines’

Jun12

Yoast’s Deffinitive Guide to WordPress SEO

Joost De Valk, a leader in WordPress plugin development, has recently re-launched his blog under a new brand name “Yoast” which is how his name is phonetically pronounced. With the launch of Yoast.com comes an amazing WordPress SEO guide.

Visit: The Definitive Guide to High Rankings for Your Blog

While I must admit I have not read completely through the article due to it’s comprehensive nature. Virtually everything you could possibly imagine related to optimizing your WordPress based website is included.

The guide is broken down into 7 main optimization points:

  1. Basic Technical Optimization
  2. Template Optimization
  3. Advanced Technical Optimization
  4. Altering Your Blog’s Structure for High Rankings
  5. Conversion Optimization
  6. Comment Optimization
  7. Off Site Blog SEO

This is a must read for anyone serious about the success of their blog!

If you like Joost’s WordPress SEO guide then you will love his professional and extremely useful WordPress Plugins. I especially recommend the RSS Footer plugin for anyone who’s blog content is being syndicated elsewhere.

This article is from DotSauce Magazine – The Domain Industry’s HOTTEST Publication!

Yoast’s Deffinitive Guide to WordPress SEO

Jun12

Yoast’s Definitive Guide to WordPress SEO

Joost De Valk, a leader in WordPress plugin development, has recently re-launched his blog under a new brand name “Yoast” which is how his name is phonetically pronounced. With the launch of Yoast.com comes an amazing WordPress SEO guide.

Visit: The Definitive Guide to High Rankings for Your Blog

While I must admit I have not read completely through the article due to it’s comprehensive nature. Virtually everything you could possibly imagine related to optimizing your WordPress based website is included.

The guide is broken down into 7 main optimization points:

  1. Basic Technical Optimization
  2. Template Optimization
  3. Advanced Technical Optimization
  4. Altering Your Blog’s Structure for High Rankings
  5. Conversion Optimization
  6. Comment Optimization
  7. Off Site Blog SEO

This is a must read for anyone serious about the success of their blog!

If you like Joost’s WordPress SEO guide then you will love his professional and extremely useful WordPress Plugins. I especially recommend the RSS Footer plugin for anyone who’s blog content is being syndicated elsewhere.

This article is from DotSauce Magazine – The Domain Industry’s HOTTEST Publication!

Yoast’s Definitive Guide to WordPress SEO

May24

Small Businesses Expect to Invest in Internet Services this Year

Promising news for web developers, designers, domainers, SEO gurus… let’s just say the internet industry in general! If you are a specialist in any of these fields you will be happy to hear what small businesses will be buying this year.

Register.com, one of the oldest and most respected domain name registrars, conducted a survey of 800 small businesses. The results speak volumes for the ability of the internet industry to thrive in economic down times.

“Despite the slumping economy, most small businesses do not anticipate a decline in revenue over the next year, and many expect to make additional investments in Web site design, SEO and e-mail marketing, according to Register.com’s newly released “Small Business Survey.” Register.com conducted the online survey over a three-week period from April 28 to May 16, polling 800 small businesses.

When asked which areas of technology they are mostly likely to invest in, the top three answers were: Web site design (53%), SEO (43%) and e-mail marketing (41%).

Seventy percent of those polled said they do not expect Web revenue to decline this year despite the struggling economy.”

—Carol Krol of BtoB Magazine

If you haven’t considered offering your professional services as a means of income, now may be a good time to consider getting to know some of your local businesses and working with them to create a web presence.

This article is from DotSauce Magazine – The Domain Industry’s HOTTEST Publication!

Small Businesses Expect to Invest in Internet Services this Year

May16

CBS Buys CNET Along with Some of the Most Valuable Domains in the World

“CBS is making a major Internet and news powerplay, acquiring CNET for $11.50 per share (44% more than CNET is trading at) for a total of $1.8 Billion. Acquiring CNET and its $406 million per year in revenue is a big and bold move by CBS.” via SEJ.

CBS has a network of over 300 local affiliates who publish content and reach 82% of all online users in the United States. This acquisition should make CBS the 10th most popular website on the Internet.

cnetcbs.png

$1.8 Billion – Steal of a Deal for CNET’s Domains?

CNET has always been known to be the owner of several extremely valuable domain names, I would even go so far to say that domains such as News.com, TV.com, Com.com, Search.com are invaluable. This is, in my humble opinion, one of the smartest acquisitions I have ever seen. The value of the .com brand names involved in this trade is amazing.

Watch this video from Yahoo! Finance with more insight into the deal.

CNET’s Domain Portfolio Includes these Gems

  • News.com
  • TV.com
  • Search.com
  • Download.com
  • Downloads.com
  • Upload.com
  • Chat.com
  • Com.com
  • Help.com
  • Shopper.com
  • Radio.com
  • Mp3.com
  • Kids.com
  • Computers.com

CNET’s Established Online Presences…

  • GameSpot.com
  • Chow.com
  • ZDnet.com
  • BNET.com
  • MySimon.com
  • UrbanBaby.com
  • TechRepublic.com

What are your thoughts on CBS Purchasing CNET?
Please leave a comment below.

This article is from DotSauce Magazine – The Domain Industry’s HOTTEST Publication!

CBS Buys CNET Along with Some of the Most Valuable Domains in the World

Apr23

Google Searches Now Case Sensitive

My buddy Russel Rockefeller pointed out some interesting news today about a change in Google search results. Many, including myself, have confirmed that Google search results are now case sensitive. I don’t know how long this has been in effect, but many developers and marketers are surprised and concerned about the impact this may have on their business.

Check out the results yourself. Searches for “Domain Industry” and “domain industry” return similar websites, but rankings are changed up significantly. Other keywords and phrases have even more dramatic changes.  Oddly enough, this documentation on Google clearly states that search results are not case-sensitive.

There is speculation that this may be an attempt to serve more accurate results. For example if someone was to search for “widget” it would be assumed they are looking for a thing. But, when someone searches for “Widget” they may be looking for a company or specific product.

How will this affect search engine optimization and marketing? Will marketers now need to write copy with varying capitalization of keywords and phrases? I guess we will have to wait and hear what Google has to say if anything.

This article is from DotSauce Magazine – The Domain Industry’s HOTTEST Publication!

Google Searches Now Case Sensitive

Apr08

Revealed: Amazing SEO Tips from TNX

TNX.net is a link building network providing an invaluable and innovative service to both webmasters and advertisers. It is free to join the TNX service.

What does TNX do? How does it work?

The process of buying and selling textual links is based upon the TNX points market, the dollar value of 1000 TNX points increases every week. Website publishers can install the TNX code within their pages and earn thousands of points for selling text links within individual pages. Advertisers can purchase TNX points and spend them on backlink building campaigns to effectively and efficiently increase search engine rankings.

SEO Link Building Tips: How to Rank #1 in Google

The TNX team has composed an excellent list of tips you can use to rank high for Google keyword search results. Their forum post on DigitalPoint really is a must read for any web developer or domainer. The post does an excellent job of explaining the dynamics and inner-workings of the TNX system.

5000 Free TNX Points

Sign up at TNX.net now and you can get 5000 free points to spend on building backlinks to your websites. The offer simply requires a DigitalPoint forums membership.

Inside the TNX Members Area

Here is a screen capture of my account at TNX, as you can see there are simple options for both Advertisers and Publishers.

tnx.png

I would suggest you do a bit of poking around the campaign creation tools before spending your TNX points. While it is quite user friendly, there are some powerful “advanced options” that should not be overlooked. If you want to get the maximum return on your dollar investment be sure to choose your keywords wisely and alternate them.

What are your thoughts on the TNX backlink building system?

Please leave a comment below.

This article is from DotSauce Magazine – The Domain Industry’s HOTTEST Publication!

Revealed: Amazing SEO Tips from TNX

Dec19

Google to Handle Subdomains as Regular Folders in Search Results

Search Engine Roundtable published an article this week with some information they received from Matt Cutts of Google regarding the way subdomains will be treated in Google’s search engine results pages (SERPS). This is what Matt announced at PubCon:

Google will very soon begin treating subdomains and subdirectories the same in this fashion: there will be only 2 total urls from a domain in any set of search results, so no more getting 3, 4 or however many spots via subdomains. We didn’t get any more information than just that basic heads-up.

Currently sub-domains are treated as a separate entity, allowing for websites to have multiple results show up. For example here is a screen capture of a navigational search for the query “Search Engine Roundtable“…

Search Engine Roundtable Results

How Will This Affect Business?

Search Engine Land has some interesting insight into the implications of a change like this. In the following example the top 3 results for a search on “macbook” are displayed.

Macbook Search

You will notice the 4th result is from the store.apple.com subdomain. Losing these types of subdomain results could cause significant traffic loss and a noticeable decline in profits for some big business.

How Will This Affect Users?

Some say this will allow for more diversity and better search results on the whole. There are some interesting comments from both sides of the fence on this issue at this Sphinn page. In light of all this, the Google bots are doing some good things such as the recent increase in possible “Sitelinks” for popular websites.